What goes through your mind when you think of ways to market your orthodontic practice?
Traditionally, you might answer “a radio ad” or “taking out a spot in a local magazine or newspaper.” If you’ve ever tried any of these methods, no doubt you’re aware of their shortcomings, especially for orthodontists. They’re expensive, short-lived, and they don’t play to your practice’s strengths.
Social media provides a way for you to leverage what’s great about your orthodontic office—close relationships with patients and strong team culture, for example—to create remarkable, shareable marketing content. Not only is it an easier, cheaper way to advertise, social media marketing helps turn patients into advocates for your practice, bringing in new patients through word-of-mouth—the best way to grow a practice.
The key is to create and share content on your social media pages that provides value. This isn’t to say that everything you post needs to be educational or a special offer, but it should show how much you care for your patients’ well-being and invite them to be a part of your practice family.
5 awesome social media marketing ideas
1. Show Your Practice Culture by Sharing Team Photos
One of the best ways to kick start engagement on your social media pages is to share photos of your team. So, when should you pull out your phone and snap a photo? Anytime your team does anything together! For example: going out to lunch, CPR training, continuing education, or celebrating a holiday.
2. Make Starting Orthodontic Treatment Fun
For many children, starting orthodontic treatment can be a stressful time in their lives. They may be nervous about the changes to their diet, speech, and appearance orthodontic appliances bring. This is an excellent opportunity to go the extra mile for your patients. Celebrate the beginning of treatment with a photo, a goodie bag, and maybe even a gift certificate for a smoothie!
3. Run a “Flossing Challenge” Campaign
Practice campaigns are a fun and easy way to get your entire team involved in your social media efforts, as well as promote good habits with your patients. Snap a photo with patients that agree to take a 30-day flossing pledge and invite them to share it for a chance to win a prize!
4. Highlight Events in Patients’ and Team Members’ Lives
Showing interest in the lives of your patients and team members is a powerful way to build relationships with the people that allow your practice to thrive. Not only that, you can also create great content for your social media pages! Share a “Patient of the Day” or “Team Member of the Day” post congratulating them on a recent accomplishment, or just expressing your appreciation for them.
5. Create Opportunities for Patients to Snap and Share Selfies
The most effective posts in your social media marketing will actually come from your patients, not from you. When a patient snaps a photo at your practice, shares it on their own account, then tags your practice, all their friends will see what a great experience they had with you! Share their post on your own business page and thank them for coming by.