Is your orthodontics practice’s website utilizing search engine optimization, or SEO, to get more patients in the door? If you’re not, you’re missing out on reaching potential patients that are actively looking for your services. A properly optimized orthodontist website will rank higher on Google and other search engines and ultimately grow your practice.
2.9 Billion Google Searches Each Day
Many potential results are being filtered through search engine algorithms, so it is important to find a way for your practice to stand out. Search Engine Optimization (SEO) can connect you with individuals. These people can be the best patients possible, the ones that are looking for you, or have something that your service can provide.
The main goal of SEO is to increase your web presence to attract patients who are searching for key words or phrases that you associate with via various search engines. Google, Bing, and Yahoo! are the most commonly used search engines. Developing strategies and tactics to learn what potential patients are looking for can help you increase visitor traffic to your website. It can also connect you with patients that will pick up the phone to schedule an appointment.
How does it work?
Search engines crawl through the internet searching for Meta information that best matches the search input by the user. Meta tags, keywords, and headlines are important pieces when creating unique content that draws potential patients to your website through searches. The results are then filtered in order based on how well the search engine matches them up with the search. By establishing best practices for SEO, you can maintain a consistent presence for specific searches that best relate to your practice by ensuring that the Meta information is consistent and effective.
Remember, It Takes Time
Some of the best SEO practices recommended are analytic reporting and traffic tracking. These allow you to see where your traffic is coming from, how it gets to your pages, and where there is a lack of activity. This way, you can address areas of improvement to boost your practice awareness. By developing specific, targeted strategies, you can boost your web presence and effectively get more potential patients to your web pages. If the page is engaging and shows individuals the information they were looking for, it helps to encourage them to call your office for an appointment.
Remember that that these results are not done instantaneously, and they will likely not happen overnight. Implementing an effective SEO strategy is a process that takes time and dedication while you work to build your brand.