Are you interested in growing your orthodontic practice but don’t know where to start? Well, you’re in luck! Digital marketing is what will help grow your orthodontic practice.
Digital marketing is useless without strategy, so it’s important to use a great strategy. A well-thought-out strategy can make all the difference when reaching desired results. Learn more about the six strategies that can help you promote your orthodontic practice below.
Add a Blog to your Website
Blogs don’t get as much credit as they deserve. They are a great way to provide written content for patients while also increasing your website traffic and boosting SEO (Search Engine Optimization). Start by using a keyword search tool like Google Keyword Planner to find out what people are searching for. Create blog posts your patients will actually want to read by using the keywords you find.
If you get a lot of the same questions in your orthodontic practice, make them into a blog post! This is a great way to turn your brand into an established industry leader. It will also allow you to gather all of the questions you and your staff answer on a daily basis and put them in one area that all patients can look at.
Improve Your Local Search Results
When prospective patients are looking for orthodontic practices in their area, it’s likely that they’ll be using a search engine to do it. The best thing you can do for your orthodontic practice is making sure your office is one of the first results individuals find.
To do this, make sure your orthodontic practice is listed on every online directory (including local listings) that’s related to orthodontics in the area. These sites tend to have strong back links, which helps you get noticed sooner than your competition.
Use keywords specific to your local region so it’s easier for individuals to find your orthodontic practice when you’re using the same keywords.
Incorporate Video Marketing
Video marketing is more popular than ever due to YouTube, Vimeo, Facebook Live, Instagram Live, and many others. Adding videos to your digital marketing strategy helps you engage with current patients and those considering your services.
Although many orthodontists don’t enjoy being in front of the camera, you can set yourself apart by enjoying the camera spotlight. Whether you’re recording yourself and staff in action or explaining a new product or service, it’s a great way to get your face out there. Seeing the faces of people in the office creates a sense of familiarity for patients, which makes them more likely to book an appointment or schedule a consultation.
Getting a well-known brand to point to your site is a great way to improve your online visibility. Search Engine Optimization (SEO) generally involves building links for external sites so they can direct users to certain pages within your website. As a result, your website traffic increases and search results improve.
Create a Scholarship
Giving back is is a great way to get your name out in the community you live and work in. It’s no secret that most orthodontic practices perform early and adolescent treatments. It’s a great way to thank the patients who choose your practice by gifting them with a new smile and helping them with their future.
One of the best parts of providing scholarships is the brand marketing that comes with it. Partner with a local university, or even your alma mater, to provide a scholarship for one lucky patient (or even a few if you’re able to). If possible, get your website listed on the university’s website and then watch your ranking increase in search engine results.
Build Local and Niche Citations
Making sure your business is visible to locals in your area is crucial for your brand’s success. By incorporating local keywords in your website or blog, you can increase site traffic and turn prospects into patients.
List your business on local review sites, such as Yelp, Yellow Pages, Angie’s List, and more, to increase your odds of being discovered. Setting up these review sites is fairly simple and more referrals will come your way if you have great reviews.
Has your orthodontic practice used any of these strategies but now you’re not sure on what to do next? Contact us for a FREE consultation today.