Whether you’re just getting your orthodontics practice off the ground, or have been around for a few years and are hoping to expand, you’re likely to experience bumps in the road. Check out these five steps you should follow if you want to become a fast-growing orthodontics practice.
1. Hire the Right People
In all orthodontics offices, the people make all of the difference. From top to bottom, make sure all of your employees are the very best. Take your time during the hiring process and make sure you hire the very best. Although it may take more time, you will find that it is well worth the effort, and it will also save money in the long-run on re-training expenses. This relates to when the CEO asked the CFO, “What if we train them and they leave?”. The CFO then responded and said, “What if we don’t, and they stay?”. Basically, this means that investing in the growth of your employees is vital.
2. Offer Excellent Service
With everything you do, make sure you are always providing patients with superior service. Be there to answer the questions, call with appointment reminders, and encourage everyone in your office to be friendly before, during, and after every procedure. The results will pay-off as you develop a reputation for being one of the friendliest orthodontics offices in the area.
3. Get to Know Your Patients
When you get to know your patients, you can provide superior service, which your patients will appreciate. This includes making sure to remember their name when they come in for an appointment or having the office call ad wish them a happy birthday. In addition, don’t forget to ask your patients about their family members (especially if they are also patients of yours). Having this extra level of patient care will set you apart from the other offices.
4. Get Social (Media)
Social media is where people meet and communicate in today’s society, so it is where you need to be interacting with your patients. Create a page on Facebook, Instagram, and Twitter – at the very least. Having social media allows you to engage with your patients and develop a rapport with them outside of the office. This may also gain some traction as far as marketing to new patients.
5. Be Part of the Community
Although social media is key, it does not replace getting out in the community and knowing your patients on a one-to-one basis. Do everything you can to become part of the community including attending local fairs and festivals, getting to know other nearby business owners, and joining a local group. By being involved in the community, you will be more recognizable and become one of the “good guys” instead of just another orthodontist.
As you can see, growing your business takes a lot of effort, but it is worth the investment.